Going beyond product display to support a better quality of life.

The Challenge.

Lloyds Pharmacy’s Betterlife business provides products and services that support people living with chronic illness or disability, helping them lead brighter and more fulfilling lives.

In general, retail design in this sector is sterile and uninspiring. Our task was to create a more uplifting and positive experience, geared around shoppers’ real needs, whether they were a person receiving care or the person caring for them.

Our Response.

We created an engaging environment that encouraged shoppers to linger and explore. Colourful, uplifting and positive, it presented solutions rather than products, in a way that was both relevant and helpful.

With the freedom to interact and engage in a meaningful way, shoppers were able to better understand the offering and choose the right options for them.

The indoor areas reflected the rooms in a typical home, with a replica kitchen, living room, bedroom and bathroom. This meant each lifestyle solution could be placed in an authentic, needs-focused context.

A dedicated outdoor space was designed for testing mobility scooters over different terrain and even to load one into the boot of a car.

The Result.

Our work won ‘Store design of the year’ at the Oracle Retail Week Awards, beating the likes of Waitrose, Debenhams, John Lewis, Argos and JD Sports.

oracle design week award

The
defining
moment
.

The before and after transformation. ‘Betterlife’ is exactly the uplifting message the design expresses. A retail environment that is now an enjoyable destination, offering support and hope for the future.

Contact us.

To find out how we can create a defining moment for your brand, Call us on 01270 255655 or email contact@blueshoeslive.com