Philips IFA Consumer Hall
IFA is a major global consumer electronic show in Berlin Germany. Blueshoes was involved with the overall design for the Philips consumer hall as well as the dealer areas bringing the Philips brand alive allowing the audience to experience how Philips products help to improve their lifes.
The challenge was to unite the different business groups and licensees under the one Philips umbrella. Our design created one look and feel yet allowed each group to communicate their propositions in an engaging way that was cohesive to the overall Philips message – creating innovations that matter to you.