Solving the front-of-store dilemma for Tesco and PepsiCo.
The Challenge.
The front-of-store meal deal is a vital opportunity for both Tesco and PepsiCo. However, grab-and-go crisps and drinks have long suffered from confusing communication, poor stock rotation, awkward replenishment and constant untidiness.
PepsiCo tasked us with re-inventing single pack merchandising to solve these challenges and drive incremental sales.
Our Response.
Following in-depth fixture and shopper analysis, we developed a modular display system with clean lines that would harmonise and declutter this chaotic environment. Angles were calculated to ensure steady stock rotation, avoiding older packs becoming trapped and ultimately wasted.
The design also maintained the aesthetic even when units were underfilled. A butterfly hinge removed the need for a complex opening mechanism, made restocking easier and kept little fingers safe. Installation was kept simple with crossbars and hook-on modules.
The Result.
After an initial trial delivered a spectacular 17% uplift in sales, a further 200 bays were installed across Tesco’s estate.
Continued sales growth has seen additional budget secured for a national roll-out in up to 4,000 stores.
The
defining
moment.
The simple yet brilliant box design that solved every challenge and achieved unprecedented results.
Contact us.
To find out how we can create a defining moment for your brand, Call us on 01270 255655 or email contact@blueshoeslive.com